Twelve years of designing things people use and shipping things people collect

I design for startups, mostly B2B and dev tools. The kind of products where every pixel has to earn its place, because your users will notice when it doesn't. I've done this at Sequoia-backed startups and a few that didn't make it. I've led teams and I've been the entire team.

I also design and ship physical products through Demiura. What started as curiosity turned into sold-out production runs, vendors across 20+ countries, and a loyal following. The whole lifecycle, from concept to someone's desk.

I'm in Guadalajara, México. I work wherever it's fastest: Figma, browser, terminal, whatever. The tool doesn't matter. Shipping does.

Where I've worked

Neurelo

Founding Designer 2023–2025

API platform for databases. Came in early, set the design foundation, and shipped the core experience end to end.

Demiura

Founder 2019–now

Keyboard and keycap studio. GMK Mictlán, GMK Gurokawa, and whatever's next. Sold-out group buys, long runs, shipped worldwide.

Mediwallet

Freelance 2022

Healthcare fintech. Simplified complex dashboard workflows under strict compliance requirements.

Rever

Head of Design 2018–2022

Frontline worker platform. Built and led design, shipped across mobile and web, scaled it through the Sequoia chapter.

Basiko

Lead Web Dev / Designer 2014–2018

Digital agency. Built and led the first web dev team, shipped 80+ custom sites across e-commerce and marketing.